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Our most-loved pieces, chosen by you. Embellished and tulle maxi dresses, wrap silhouettes and occasion-ready midis — every design born in London, and made for weddings, parties and every celebration in between.

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Black Dresses
Embellished Sequin Sleeveless Godet Fit and Flare Formal Black Tie Maxi Dress

Black Dresses

Dresses Sale
Sila Long Sleeve Embellished Maxi Dress in Black

Dresses Sale

Embellished Dresses
Silver Grey Embellished Sequin Sleevess Maxi Dress Godet Fit and Flare

Embellished Dresses

Maxi Dresses
Chocolate Brown Plum Purple tulle mesh modest ruffle tiered maxi dress

Maxi Dresses

Outlet
Black and white strapless mini dress bow

Outlet

Halloween
Nanita Tulle Mini Dress in Black

Halloween

Melody Maxi Dress in Yellow Floral

ABOUT THE BRAND

LONDON BORN

EVERY DESIGN BORN IN LONDON SINCE 1976

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Free UK delivery over £300

Order before 9am for delivery in 2 working days

Easy 30-day returns

Return unworn items within 30 days of delivery

Worldwide shipping

Europe from £12, North America from £15

We’re rated Excellent on Lipscore

By over 50,000 of our customers